Local SEO Consultant: Definition, Strategies, and Benefits

Today, standing out online is key to a business's success, but with so much competition, it's no easy task. If you want more people in your city or neighborhood to find your business when they search on Google, you need a good local SEO strategy. This is where the role of the local SEO consultant comes in: an expert in getting your business to appear at the top of search results when people in your area need what you offer.

Unlike traditional SEO, which targets a global audience, local SEO focuses on standing out within your geographic area. In this article, we'll tell you what a local SEO consultant does, what strategies they use, and why they can be a great investment for your business.

Let's go!

What is a local SEO consultant?

Let's start with the basics. A local SEO consultant is an expert who works independently or within a small agency, offering specialized optimization services for businesses with a physical presence or serving a specific area.

Its main objective is to increase the visibility of the business in localized search results, allowing users to find the company when they search for products or services in their geographic area.

What does a Local SEO consultant do?

A local SEO consultant develops customized strategies to improve rankings on Google and other search engines. Some of their key responsibilities include:

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1. Google Business Profile (GBP) Optimization

Google Business Profile is an essential tool for local SEO. A local SEO consultant is responsible for:

• Claim and verify your company profile.

• Complete the information with accurate data (name, address, telephone number NAP).

• Select appropriate categories and add quality photos.

• Manage and respond to reviews.

• Use posts, Q&As, and other interactive elements.

Additionally, there are other platforms such as Bing Places or Apple Business that allow you to perform very similar actions.

2. Local keyword research

Identify the search terms that potential customers in your area are using (example: best restaurant in [city], dental clinic near me, business consulting in [city]).

3. Localized On-Page SEO

Optimize web content by including local keywords in:

• Titles and meta descriptions.

• Headings, descriptions, and page text.

• Creating location-specific pages if the business has multiple branches.

• Internal linking and Page Rank distribution, what we know as link juice .

4. Construction and management of local citations

Ensures that business listings (NAP) are consistent across relevant online directories such as Apple Maps, Bing Places, Yelp, Foursquare, Yellow Pages, Hotfrog, Trustpilot, Cylex, LinkedIn, and other reference sites.

5. Local link building strategy

Get quality links from local sites like:

• Digital newspapers in the region.

• Community blogs.

• Chambers of commerce and business associations.

• Local suppliers and partners.

6. Online review management

It helps develop strategies to obtain more positive reviews and respond appropriately to negative ones, building trust and improving the business's online reputation.

7. Local technical SEO

Improves essential technical aspects such as:

• Optimization for mobile devices.

• Website loading speed.

• Using schema markup for local businesses.

8. Analysis and reports

Monitor local SEO performance by:

• Google rankings.

• Web traffic and conversions.

• Calls and requests for directions from Google Maps.

• Geogrid tools

Why hire a local SEO consultant?

If your business relies on customers in a specific location, a local SEO consultant can help you:

• Increase visibility on Google Maps and local searches.

• Attract nearby customers with high purchasing intent.

• Compete with local businesses that are already investing in SEO.

• Save time and resources by delegating SEO to an expert.

• Improve online reputation and build trust.

• Measure and optimize return on investment (ROI).

We recap

What is it? It's an expert in improving the online visibility of businesses in their geographic area. Their job is to optimize their presence on Google and other platforms to attract nearby customers. What does it do? Optimize your Google Business profile, enhance your website with local keywords, manage reviews, create link building strategies, and analyze performance to increase your presence in local searches.

Why hire it? It helps you stand out from the competition, attract more local customers, and improve your business's ranking without having to worry about the complexity of SEO. It's a profitable investment for growing in the digital world. If you want to maximize your digital visibility and achieve tangible results, consider hiring a local SEO consultant like those on the City Local 101 team.

Contact our team and find out how we can help you appear at the top of search results in your city.