Press Releases in the Social Era: Why They Still Matter

Many believe that in the age of Instagram stories, viral tweets, and 24/7 content, press releases are no longer useful. But brands like Saromben prove the opposite. In 2025, press releases remain one of the smartest tools for shaping public image and delivering news that truly sticks.

While the format may be classic, its function is more relevant than ever.

The Role of a Press Release Has Evolved

A press release is not just a way to announce somethingits a strategic communication tool. It gives brands the chance to:

• Set the tone for how a story is told

• Provide verified information to media and the public

• Improve visibility across search engines

• Establish authority in a competitive market

For Saromben, which started as a local craft brand, press releases have helped them expand into new regions, gain media attention, and tell their story with clarity and purpose.

What Makes a Press Release Effective in 2025?

With so much digital content fighting for attention, a successful press release today needs more than just facts. It needs structure, clarity, and relevance.

Heres what an effective press release offers:

• Clear message: Journalists can easily extract the key points.

• SEO optimization: Keywords are included naturally to improve search visibility.

• Shareability: A compelling story can be shared across media and social platforms.

• Credibility: A well-written release boosts public and press trust.

When crafted well, your release becomes a reference pointnot just an update.

Dont Just PublishDistribute Strategically

Writing a great press release is only step one. Distribution is where the real results begin.

Instead of relying solely on corporate blogs or generic press wire services, many brands are partnering with digital media platforms that already have an engaged audience.

One such platform is Portal Narasi. Known for covering real stories that reflect everyday people, social causes, and creative industries, Portal Narasi gives press releases new life. It doesn't just publish announcementsit connects them with readers who care.

For example, when Saromben announced a collaboration with local weavers in East Java, sharing the release through Portal Narasi generated conversations, not just clicks.

Thats the power of targeted storytelling.

Structure That Works: Press Release Essentials

To write a release that gets picked up, follow this proven format:

1. Headline: Short, direct, and engaging

2. Lead paragraph: Include the who, what, when, where, why (and how, if needed)

3. Supporting paragraphs: Add background, context, and statistics

4. Quote: Include a real quote from a spokesperson or collaborator

5. Boilerplate: A short paragraph describing your brand or organization

6. Media contact: Make it easy for journalists to reach out

Optional: Include multimedia like images or video links to boost engagement.

When to Use a Press Release

Many businesses arent sure when to use press releases. The truth is, most updates worth sharing with your followers are also worth turning into a release.

Use a press release to announce:

• A new product or service

• A brand partnership or collaboration

• Company growth, expansion, or funding

• Events, webinars, or public activities

• Awards or industry recognition

• Social impact initiatives or community involvement

By documenting these milestones, you create a professional narrative that adds value over time.

Avoid These Press Release Pitfalls

Even a good story can get lost if its not shared the right way. Watch out for these mistakes:

• Too much fluff: Keep it factual, avoid marketing buzzwords

• No clear angle: Always focus on whats newsworthy

• Overly long text: Aim for 400600 words max

• No quote or human touch: Readers want to hear from real people

• Missing contact info: Journalists wont chase you down

Press releases should make things easiernot harderfor the media and your audience.

Why Press Releases Still MatterEven Now

Some people say, Why not just post on social media? The answer is: you shouldbut not only.

Social media posts vanish quickly. Press releases stay searchable, shareable, and professional. They also help build long-term digital credibility that social content alone cant deliver.

For Saromben, press releases act as part of a broader content strategyused to attract attention from media, strengthen SEO, and document real progress.

Theyre not just announcements. Theyre anchors in your brands story.

Final Thoughts

In 2025, where everyone is posting and few are truly informing, press releases offer something different: focus, clarity, and trust.

With platforms like Portal Narasi, your message can reach more people in more meaningful ways. Whether youre a startup, a creative brand like Saromben, or a growing nonprofit, press releases can help you rise above the noiseone strong story at a time.